Social Network Checklist For Big Technology: branding vs lead generation redux

Define Your Lead Generation Domain

The consumer hordes flocking to the social networks have created a meaningful subsidy to the advertising industry. Our poor print friends, and TV and radio friends, are suffering the last few years, but Internet 2.0 is living up to the hype by providing new global eyeballs with lots of crossover to the business markets. Unfortunately for many agencies, this isn’t simply retooling, and jobs are not easily transferred from direct marketing channel providers, to Internet savvy jobs, especially when the skills required are technology and communications based. If B2B advertising services are going to serve enterprise software lead generation requirements, it’s time we updated our coverage checklist.

Social Networking Checklist For Big Technology

Until recently, every suggestion for covering social networks -to generate sales leads- was coupled to the blog. The blog was generally shot down in any meaningful way from the start. The blog taboo has prevented marketing managers from making a proper assessment of the other social channels that are thriving for the technology community. Some forward thinking companies are using their social network plan as the blueprint for their marketing, instead of an afterthought. Some of these companies are actually built around the same architecture. Domains of interest continue to emerge

I would guess that Twitter is now as important to technology companies, as Google was ten years ago. As a “niche” tool for gleaning leads and testing offers, Twitter is a novel approach. However, if you don’t understand the IT sector, and all the different offers, and all the different responses, you will be guessing. LinkedIn has some very expensive paid eyeballs but they also have some great access via their “Group” function. Lots of great innovative ways to network and a brave new world. But folks, this is not going to happen with your conventional press release dispatch.

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If you want a program that addresses how to make sure your message, along with your brand, is broadcast across all the social channels, and refined with the right groups, you have to talk to the folks who have been trusted in this space since 1998. If you would like us to design a list to check where your IT audience is hanging out, let’s discuss it.

Clever Presentation by http://www.jwtintelligence.com/

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