My Upcoming Panel at BrightTalk Efficient Data Center Summit

I will be moderating a panel titled "Data Center Efficiency via IT Optimization, Standards, and Collaboration” at the BrightTalk Efficient Data Center Summit April 21, from 11 a.m. PDT, as you can see here. Energy consumption by U.S. data centers has been increasing, and some are running out of power for their growing number of servers and other IT equipment. To make the matter worse, IT equipment generates excessive heat, which must be rejected, and cooling requires more power.

Power crisis and energy efficiency, as they relate to data centers, have been discussed at many conferences and meetings. In this panel, we will take a different angle on three topics. One is IT energy efficiency improvement. A 2007 EPA report looked at five different scenarios for the past, present, and future of data center power consumption. Each scenario is defined by the energy efficiency of both IT and facilities. Of course, the facilities side is important, but the very reason to have IT equipment is to support business needs. IT comes before facilities, and we need to consider IT equipment energy efficiency as such. Each of the five scenarios has a different degree of the following to achieve a different level of energy efficiency:

  • Turning off of unused servers

  • Virtualization

  • Power management

  • Hardware refresh

  • Storage equipment efficiency

  - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - -
Avoidable Mistakes that Compromise Cooling Performance in Data Centers and Network Rooms
- – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - -

The EPA study was conducted in 2006. In the four years since then, IT energy efficiency technologies and practices should have become more innovative. First, we would like to explore that. Second, several data center organizations advocate different metrics, technologies, and practices for energy efficiency. Doesn’t it make sense to have one set of standards for everyone to use, eliminating the confusion? Third, to produce a single set of standards, all these data center organizations must get together and collaborate rather than continuing individually to develop their own, all of which may be slightly different.

Summing up, these are the three topics:

  • IT energy efficiency optimization

  • Standards

  • Collaboration

We are fortunate to have four experts in data centers and data center energy efficiency for this panel:

  • Richard Garrison, board member of the 7´24 Exchange California chapter and senior principal at Alfa Tech Cambridge Group

  • Jon Haas, director of Eco-Technologies at Intel and board member of The Green Grid

  • KC Mares, co-chair of the SVLG Data Center Energy Efficiency Demonstration Program and president of MegaWatt Consulting

  • Dean Nelson, founder and chairman of Data Center Pulse and senior director of eBay

We expect a lively conversation on these topics. Again, you can join us for this webinar at your desk at 11 a.m. PDT on April 21. See you then.

Zen Kishimoto

About Zen Kishimoto

Seasoned research and technology executive with various functional expertise, including roles in analyst, writer, CTO, VP Engineering, general management, sales, and marketing in diverse high-tech and cleantech industry segments, including software, mobile embedded systems, Web technologies, and networking. Current focus and expertise are in the area of the IT application to energy, such as smart grid, green IT, building/data center energy efficiency, and cloud computing.

, , ,

No comments yet.

Leave a Reply


*