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Is there life after writing code? Is your developer role being re-located to a place in the sun? Are your fading and mediocre IT skills needed in Podunk, where the largest call centers in the world are all being re-assembled like frontier villages. Where server rooms are hermetically sealed, and you spend the first six months learning how to deal with robots who do the actual thinking. Notice I used the human pronoun. If you thought your life was stuck in traffic along some 21st Century Super strip mall, think back when that college adviser told you, "you know you can't ignore the writing requirements just because you can write code." So what if you didn't take them seriously when they told you that it was the Information Age, but communications was now the king of it all. Who made that connection anyway?

While Don King has nothing to do with this piece, he just blows me away and it reminds me of some great boxing matches coming up this weekend

The technical revolution -known as the Internet and its commitant parts, and legislation- has really redesigned the world of jobs in ways no company or top down mandate might have done. Yet does anyone think there is interest in trying to make sure it doesn't get screwed up like our banks and our security? Do you think there is anyone who won't exploit any opportunity to create some arbitrage situation? Every single legislator who signed the Net Neutrality agreement lost their election. So much for an open Internet.

The stars of the Internet, the code writer, the developer, have lost some of their sparkle. The demands of the job now demand a social presence and profile and interactivity with the customers. Folks are saying that companies want you to also share everything you know in an effort to open up to customers. The use of social networks saves support costs and builds brand loyalty to grow business, essentially turning folks into global content providers and full time sales people, all at the same time. I'd love to learn if there are any salaries being augmented, or equity measured, because of social networking metrics, or if it is simply considered part of the job these days. The rules of the road have changed rapidly; but don't look to HR or the board room for answers. Or for help if stalkers find you and want something. The Directors haven't heard much about ‘knowledge workers’ or ‘collaborative labs’ to grow business. It's anathma to many of them. They don't understand the free market approach to opening up the dialog.

If there is one thing we all know it is that not everyone is cut out for the blogosphere, and there are no real standards or conventions to let you know who should jump on board. There are no metrics to see how those who are practicing it have gained an advantage in the market place. Though anyone paying attention understands that the changes are situated so that you won’t be able to turn it off. See

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Buyer's Guide: Midmarket/Enterprise Backup & Recovery
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Forester research claimed a couple of years ago that about one third of consumers are likely to be creators of content, while two thirds were likely to remain spectators. Now that research was on folks in the consumer world, but I suspect it will be more productive than we have seen from the technology audience. Tech folks are likely to discuss technology and already do, to a certain degree. We have had one of the oldest free public technology and engineering forums since '98. Yet it's often off the record and without branding. Today, the stakes have changed, and you need to make sure you can protect your brand, without hiding it.

Shel Holtz lays it out in his blog where he explains, “trust and transparency are the keys, since trust is the foundation of employee engagement.” The idea of vetting every online member of your company can be like a negative bolt of lightning to your special sauce. We've seen companies take the tack of “appointing” special employees as “approved” bloggers, and we tell them that if you just want to diss your frontline to the world, you can just easily take away their free coffee or water, or just insult them daily. Because that is what it feels like.

Ecommerce is flourishing, though few are talking about the problems it brings along with it, as the transition will cripple the commercial real estate world or at least redistribute much of the old money. The world is enjoying the new communications. Sure it's rough and rude a lot of the time, but it's far further along than we ever expected. Most of the noise is being quieted and many companies now understand how to make the experience real for many users. Once you get a whiff of how this will change markets, it will be too late.

We will be featuring some "hypothetical" problems you folks run into here and hopefully you'll drop by and tell us what you think. This is a big deal and you ought to know what life has in store for you.

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