Hey, all – It’s Social Friday. Twitter is on our minds today. Here’s the first of a few posts about resources and applications that can help you take better advantage of the microblogging service.
Even the most veteran Twitter user will benefit from reading the post and following the links.
Guy summarizes a number of ways to use Twitter as a tool to go way beyond letting the world know you are waiting in line for a taco.
In particular, I like what Guy says about Twitter’s effectiveness for helping bubble up conversations about your company or product. Here’s his sage advice:
- Monitor what people are saying about you, your company, and your product. You can do this here with the search features of Twitter. Be sure that you bookmark your search so that you won’t have to reenter terms. Or, you use a product like Tweetdeck to create a search. For example, I monitor this search [guykawasaki OR “Guy Kawasaki” OR Alltop] to follow what people are saying about me and Alltop. Searches like [how to Alltop] where you substitute your company or product name for “Alltop” are also useful to find tweets about using your product or service. You can also use Twilert.com to receive email notification of search results much like Google Alerts. When you find such tweets, take these actions:
People are pissed: help them out
People are confused: help them out
People who have questions: help them out
People are happy: ask them to spread the word
You will find that people are delighted by contact with the company and that no matter how rocky the relationship started out, they usually become fans and evangelists. By simply monitoring what people are saying about you, you’re using Twitter better than 95% of the companies out there.
Can I tell you a funny story? I once spoke to a group of large company social media folks. One was from United Parcel Service, and she said that her Twitter searches were inefficient because the string “UPS” is in so many words (“startups,” “meetups,” etc.) Undaunted, I searched for “UPS” in front of the group, and the first tweet that I found was a complaint about a UPS delivery! That brought a howl from the audience.