Six years ago, NetHawk began dipping its toes into the social networking waters with a CEO blog and a site called ITFeedstore. The goal was to aggregate relevant Information Technology content and syndicate it to our existing communities. The process was automated picking up RSS and other feeds and notifying our audience when stuff they liked was updated. The business model was to place ads in the feeds between the different posts and fit the niches we serviced. Investors didn’t get it and the model was replaced with the new blog site here.