ICT Vendors Opportunites with Japanese CleanTech Market

As seen in Smart Grid, ICT technologies will have new market, CleanTech. The US ICT vendors have a lot of business opportunities in the Japanese market.

The Japan External Trade Organization (JETRO) is a Japanese government organization for promoting mutual trade and investment between Japan and the rest of the world. In San Francisco recently it held a symposium on cleantech in Japan and the U.S. Because JETRO’s mission is to promote Japan as the country to do business with and to invest in, all the presentations portrayed:

These are two of the highlights:

  • Japan Unisys (no longer affiliated with Unisys Corp. but retaining the name), a subsidiary of Mitsui and Co., works in three areas: home appliances, electric vehicle (EV), and eco-house. Their view is from EV to smart house and finally the smart community, as in the following:

  • Unlike Japan Unisys, which is Japanese market–centric, Panasonic’s presence in the U.S. is pretty big—$8B in sales with 10,000 employees and 10 locations. They have been doing business in the U.S. for 50 years. Panasonic has a series of products that could be greener, but like Japan Unisys, they have an eco-house idea. In addition, Panasonic acquired Sanyo, which has the biggest share in batteries. The merger creates a large corporation—Panasonic’s 300,000 employees plus Sanyo’s 86,000 employees, with Panasonic’s $78B in sales plus Sanyo’s $9B.

Panasonic’s eco-house

A consultant emphasized the investment in the cleantech area by the Japanese government, as in the following:

He also showed who’s who in the cleantech area in the following:

  • The director of KQED did a special piece on Japan’s cleantech. He said that Japan owns 40% of all cleantech patents, while the U.S. owns 12% of them. He also pointed out that fuel cells are big in Japan. Although it costs $30,000 to install one, the government subsidy brings it down to $15,000. His special piece can be seen here.
  • A reporter from Nikkei said that cleantech information on Japan can be seen in his magazine here.
  - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - -
Electrical Efficiency Measurement for Data Centers
- – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - – - -

Overall, it was a good conference, reaffirming that Japan is pushing to green home appliances and homes and promoting EVs.

Zen Kishimoto

About Zen Kishimoto

Seasoned research and technology executive with various functional expertise, including roles in analyst, writer, CTO, VP Engineering, general management, sales, and marketing in diverse high-tech and cleantech industry segments, including software, mobile embedded systems, Web technologies, and networking. Current focus and expertise are in the area of the IT application to energy, such as smart grid, green IT, building/data center energy efficiency, and cloud computing.

, ,

No comments yet.

Leave a Reply


*