How to Sell Backup to Your CFO

Selling backup and disaster recovery to C-level executives can be difficult. Most CFOs are more concerned with surviving the next quarter than in a theoretical physical or logical threat or failure.

And yet CFOs fundamentally speak the underlying language of disaster recovery – the active management of risk.

In order to make the case for modern backup and disaster recovery to a CFO, it’s important that you describe the benefits in a language that makes sense not only on a financial basis but a value and benefits basis as well.

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