How Do You Add Relevance and Context To A Customer’s Identity?

You may know the identity of someone when they come to your web site but how do you determine a level of context and relevance when the information about the person is spread across multiple customer databases?

Radiant Logic’s Dietrich Schuller tells us a big part of it is about defining attributes. He provides a few examples in this interview we did at the RSA Conference last week.


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