Electronic Arts Embraces Social Networking to Create Better Games on Tight Timelines

This is a Microsoft SharePoint Server case study.

"We know that employee collaboration saves money by reducing duplicated effort and increasing information sharing.  Our SharePoint portal definitely enhances that team collaboration by leveraging "social networking" for our own internal purposes."

Director of Product Development, Electronic Arts

Electronic Arts(EA), one of the world’s top interactive game companies, employs social networking to bring its worldwide staff of 9,000 people together to share ideas and improve game development.  EA used Microsoft Office SharePoint Server 2007 to create an internal portal called EA People, where employees create personal profiles describing their skills, interests, and experience.  Employees search easily by role, skills, and other criteria to find colleagues around the world who can share ideas and provide mentoring.  Within a few months of releasing EA People, more than a third of EA’s employees had already begun connecting with the expertise they needed.  EA People facilitates networking among EA staff, reducing duplicated efforts, speeding game development, providing better training for new employees, and making better use of talent around the world.

Benefits resulting from this solution include:

  • Rapid rate of adoption
  • Improved game innovation and quality
  • Faster time-to-market with new games
  • Improved new-employee training
  • Flexible foundation for future enhancement

Click here to request the complete 8-page case study and learn more about how EA used SharePoint to achieve these results.


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