The dramatic shifting that has taken place, the last dozen years, in the decision-making process for medium-to-big ticket IT purchases has not quite settled. However, during that time, we have seen just how much change is humanly possible. From the boom of the late nineties, to the transformation that has followed, the new economy, with all its warts, and all its knowledge workers, is the new middle class of the world, as well as the new working class, and they control the most important part of our global information infrastructure. We take this opportunity to share with you what we have learned and to also share the top three items necessary to reach this amazing community through online media. We invite you to join in or suggest a topic you’d like to discuss here.

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