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Are you the only person at work who likes to read blogs? Is it your job to sell things to people who would probably throw you out of their offices if you said the word "twitter?" Are you trying to reach audiences who’ve never visited a social networking website because they’v...

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We will run Marshall Kirkpatrick’s posts here on Social Friday over the next several weeks. Marshall is one of the most widely recognized authorities on social media. He is vice president of content development at ReadWriteWeb and has written a report on community management. In this post, whi...

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