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Metaphor in technology selling is more about the protagonist, than the product. Back on Jan 11th Larry Dignan, editor-in-chief of ZDNet told us,
One Night Stand
"Expect Salesforce.com to go shopping. As of Oct. 31, Salesforce.com had $1.07 billion in total cash and marketable securities" ...
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Epicor is a new breed of enterprise business application built not just with scalability, accessibility and flexibility in mind but with an eye to the sophisticated functional needs of businesses that expect to continuously improve and perform. Our end-to-end solution is designed to align with your ...
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This comprehensive buyer’s guide analyzes what SFA (Sales Force Automation) can do for your company. You’ll get an in-depth understanding of what factors you need to consider when purchasing an SFA. Find out what solution is best for your sales, marketing and call center teams.
Accurate sale...
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The discussion around Social CRM is entering a phase whereby we are trying to move away from turning around in circles about semantics, towards a more practical and pragmatic approach that businesses can identify with so as to consider implementing it. I won’t deal with CRM Vendors here, as So...
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Boosting sales revenue is always a high priority, no matter what the economic climate. Yet tried-and-true strategies can often fall flat in tough times. That’s where increasing sales productivity comes in handy. Learn how to improve your sales reps’ efficiency by reading this white paper...
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Security Benefit is a growing financial services company with more than 790 employees. Headquartered in Topeka, Kansas, the company’s outside sales team operates from remote locations nationwide. For years, the company used an internally developed contact management application based in Lotus Note...
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In most organizations, sales and marketing teams don’t get along. Sales reps blame their marketing counterparts for failing to deliver good leads, while the marketing professionals accuse sales staff of failing to follow up on the leads adequately. This bickering is unproductive and troublesom...
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Does CRM make marketers smarter, or, does it simply demand smarter people to manage the CRM environment? Are the most expensive CRM systems so superior that they provide measurable results and provide value so sellers close deals more easily? Talk to some of the folks selling these apps and you ...
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