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This free white paper from the experts at IDC reveals the profound impact of social technologies—also known as Web 2.0—on enterprise IT. You can meet users’ new, more demanding requirements—if you’re ready. Learn 5 key Web 2.0 challenges; the specific software and hardw...
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Metaphor in technology selling is more about the protagonist, than the product. Back on Jan 11th Larry Dignan, editor-in-chief of ZDNet told us,
One Night Stand
"Expect Salesforce.com to go shopping. As of Oct. 31, Salesforce.com had $1.07 billion in total cash and marketable securities" ...
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Under the watchful eyes and busy keyboards of millions of online mavericks, social networkers quietly drive change that will eventually take top billing on the media money stage. For now anyway, most folks don’t have a clue about the dollar value of social network mining, or #scrm, or its adv...
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Over at Readwriteweb our friend Alex Williams is doing a great job laying out SugarCRM’s run at respect. Their column on SugarCRM and its new features imagines a challenge to the erstwhile market owner, Mark ‘Aloha’ Beniof and his magical mystery tour de force. Sugar replaced their...
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Don Bullmer, Vice President of Global Communications at SAP AG, and social media strategist Vanessa DiMauro, blog on a study that they “recently conducted as part of [their] fellowship with The Society for New Communications Research.” The study attempts to ultimately look at, “Ho...
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I’ve been out and about the last couple of weeks, first to Holland to the Dutch CRM Awards where Paul Greenberg gave a great Keynote presentation on The Social Customer, and then to the UK to meet with some interesting people to further my understanding of Social CRM - what it is and how it co...
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There has been a lot written about social networking technology for a lot of years, but the social networking world of Rick Liebling and his Periodic Table metaphor are perfect for a Friday afternoon. Well worth your time to check him out, here’s a taste:
The Periodic Table of the Social Medi...
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Our core business is focused on finding content germane to the qualified technology buyers whose job is acquiring tech solutions for their business. Then we work to get them the most helpful material we can find on the tech or software to be acquired. We find technology buyers everything from phon...
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The discussion around Social CRM is entering a phase whereby we are trying to move away from turning around in circles about semantics, towards a more practical and pragmatic approach that businesses can identify with so as to consider implementing it. I won’t deal with CRM Vendors here, as So...
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We will start to add some regular features to the space here. We launched close to two months ago. In that time, we have had a number of discussions here about where to take the blog. A natural topic for us to discuss is the social web. What it means, how it is applied and the organic energy it cre...
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